Adapting Culture of the Target Market while customizing websites

Making a website for a particular target market is not a piece of cake. It requires lot of research and implementation. Language is something that should be really taken care of. If we talk about TD, we learnt that it also offers French language, because majority of the population in Canada is familiar with this language. TD's website is green in colour in Canada, as green stands for money in Canada.


Symbols, great way of communication. But not every country has the same meanings for  symbols. Like swastika symbol, in India it is related to Hinduism religion, Whereas in Japan it has its roots connected to World war 2. It is also connected with Buddhism.
 The symbols on right are Swastika. Though they look same, but are different.

Lets Look at example of Customised websites

We all are familiar with TD Bank. TD would be a great example to talk about. TD has two different kinds of websites, one for Canada and one for America
CANADA-www.tdcanadatrust.com
AMERICA-www.tdbank.com
Now, lets first talk about Canadian website. The Canadian website offers two languages English and French. Its colour is Green and is really organised. Whereas, when we look at the American website, it is more of white colour. It is not very organised and offers Spanish language on its website.

Cultural customization starts with the end of basic localization.

As with the growing number of international companies there has been a change in the way the companies approach the market. The most common and popular method used these days is Customized websites. Companies are customizing their websites according to the culture of their target markets. While making culturally customized websites it is important to understand the culture of target market thoroughly. Culturally customized websites communicate with their target market by immersing in the culture of the market. The communication in these websites addresses three levels:

• Perception
• Symbolism
• Behaviour