Cultural customization starts with the end of basic localization.

As with the growing number of international companies there has been a change in the way the companies approach the market. The most common and popular method used these days is Customized websites. Companies are customizing their websites according to the culture of their target markets. While making culturally customized websites it is important to understand the culture of target market thoroughly. Culturally customized websites communicate with their target market by immersing in the culture of the market. The communication in these websites addresses three levels:

• Perception
• Symbolism
• Behaviour